Preliminary Focus Group

I interviewed a group of people who are the target audience for my product (horror films) before i began constructing my own to find out the key things are they enjoy, so i can then get feedback before i start my construction.

The question i am going to ask my focus group are

What did you like about the clips?

What didnt you like about the clips?
Would the clips make you want to watch the film?

The First trailer i showed my focus group was paranormal activity i interviewed 3 people here is their answers to my questions.

Respondant 1:
1) What did you like about the clips? I liked the hand held camera used in paranormal activity, made me on edge as you didnt no what to expect.
2) What didnt you like? I didnt really understand the story line of paranormal activty there was to much going on in a short space of time, it just wasnt clear.
3)Would the clips make you want to watch the film?
 yes

Respondant 2:
1) What did you like about the clips? good use of sound, it fitted in really well, good use of younger characters as they are seen as innocent, good use of blackouts make you on edge and nervous. 2) What didnt you like?. It is a bit to short, dont really understand whats happening
3)Would the clips make you want to watch the film? no

Respondant 3:
1) What did you like about the clips? I liked the build up of suspence with the music and the chanting from the girls, i really like the dramatic fade to blacks, i also like the use of low key lighting2) What didnt you like?.i dont like the characters they are too young, they almost distract me
3)Would the clips make you want to watch the film? yes
 
The Second trailer i showed my focus group was paranormal activity i interviewed 3 people here is their answers to my questions.


Respondant 1:
1) What did you like about the clips? i liked the sound affects in orphan they were really effective and made me jump.
2) What didnt you like?  The start of the trailer is a bit slow in getting into the actual story line and scary bit.
3) Would the clips make you want to watch the film? yes

Respondant 2:

1) What did you like about the clips? i like the build up of fast paced editing and then the fast cross cutting its really effective with the fast paced music2) What didnt you like? I dont like the long introduction as i dont really understand whats happening
3) Would the clips make you want to watch the film? Yes

Respondant 3
1) What did you like about the clips? I like the look of the story line it looks different and really intresting the music fit in really well with the speed of the editing i like the dialogue as it explains more about the story and breaks it up a little.2) What didnt you like? It was quite long i think id of prefered to have seen more at the cinemarather most of it in the trailer
3) Would the clips make you want to watch the film? yes