Secondry Focus Group

For my research i used a focus group i found this was a really effective way of getting feedback, so i decided to do another one for my evaluation. I interviewed 6 people aged between 6-25 which is the age of my target audience.
I showed my target audience my teaser trailer and then my magazine front cover and film poster and then asked them 14 set questions in order to get some solid reliable feedback i then gave them each a chance to add any other opinions.

1. How old are you?

2. Did you like my teaser trailer?

3.  (if answered yes)What did you like about the video?
3.  (if answered no) what didn't you like?

4.   What would you change about the video?

5.   What did you think about the sound used in the video?

6.  What did you think of the storyline of my video?

7. Do you think my product 'The awoken'  was similar to existing trailers such as 'Paranormal activity' and 'The strangers'

8.(if answered yes)  Why was it similar?
8.(if answered no) Why wasn't is similar?

9. What did you think of my film poster? Did you like it?

10. Is my film poster similar to others?

11. What did you think of my film magazine? Did you like it?

12. Is my film magazine similar to others?

13. Do my products fit in with the horror genre?

14. Any further comments?

By having a focus group, I was able to fully understand what people thought of my teaser trailer. From the answers my target audience gave me i had an insight into what they liked and disliked about my product. Some of the positives of my trailer was the fast paced editing the releatable characters, the music fitting in well with the editing.The respondants also commented on the lowkey lighting and the night vision effect how that created a scary errie feeling. 


 A negative point some of the respondants commented on was the lack of a relase date and credit which i would agree are dissapointing factors i missed out on my trailer. Some respondants aso commented on the lack of music at the start of my trailer, i think we did this as it was an introduction into the story line and characters but looking back it could do with some kind of music. Overall my products did appeal to my target audience of 16-25.