Analysis of my audience research

 After collecting 10 responses from my questionnaire I've analysed them in order for it to help me with my product. My target audience is 16-25 i this is because this is who mostly answered my questionnaire and 90% said they liked horror films so this age group appears to best suited. My trailer will be aimed at both male and females as although the majority of people that took my survey were male i want my trailer to appeal to a wider variety of people.


The fifth question I asked was 'What are your hobbies/interests?' this was to gain a further insight into my target audience and how they spend their free time. Watching films and socialising are common interests among my chosen target audience, the characters withing my trailer should be easily relatable and have qualities or aspects of their lives in common with the audience so the story line feels more real and therefore more frightening


The majority of my target audience watch horror films once a month so i want my
Our target audience said that the trailer was one of the main things that made them want to watch a horror film, this is why our trailer has to be able to draw in our target audience. For our trailer the storyline and the fear factor are going to be the main focus, these were the popular answers that we found in the questionnaire.


We also found out that our target audience preferred to watch horror films that were based around a psychological factor, and a lot of action. We will try and incorporate both of these factors into our trailer, by doing this it will meet our target audiences desires in a horror film and make them want to watch it.


For our promotional package of the film, we are going to focus on the image for both the poster and the magazine cover. This is because this is what our target audience said drew their attention the most, The image needs to be eye catching, and give an insight in to what my films about the picture also needs to be bold and dramatic to stand out and catch the audiences eye so its memorable.  We will also focus on other conventions of a poster and a magazine cover, the font and the colours will also be important, they will need to connote the ideas of horror and fear to keep in the genre of my teaser trailer as both the poster and magazine have to be able to stick out to our target audience