Title- The Awoken
Genre- Horror
Description of Ideas:
The awoken is a teaser trailer, which focuses on four young teenagers that play jokes using a Ouija board and it all goes horribly wrong. Sam, Ella, Joe, Chloe are all teenagers with their personalities all fitting a different stereotype: a funny character, a girly character, a sensible character, a shy nervous character. The trailer focuses on the characters vulnerability and naivety. We've chosen teenagers as this is who our target audience is, and also to try and show a different side of teenagers instead of a negative one we are focusing on their vulnerable side.
Why our product will be successful:
We will also be putting together a film poster and film magazine front cover which all help promote the trailer. The sub genre that we have is a Ouija board, we got this idea from our research into things related to the horror genre (shown in my spider diagram) we couldn't find a recent film using a Ouija board so thought it would be interesting and unique thing to base ours on.
We have put a lot of research into our product using questionnaires and other methods to find out what our target audience in doing this we thing its impossible for the film not to be a success as its meeting the criteria. We've also analysed film posters and film magazine front covers to ensure every detail is covered and our trailer fits in with the horror genre. Our trailer is fast paced, to create tension, we have also used editing techniques to create suspense and to make people want watch the film after seeing the trailer.
Summary of conventions for Horror teaser trailer:
Horror teaser trailers follow many different conventions for example they use low lighting to create suspence, they use a voice over to create tension. Some trailers start with a slow happy introduction, by introducing the main characters and usual showing their vunlnerablity they then go on to show the main obsticle of film the horror aspect and then the victim being affected by this point the pace will have picked up including both the editing and the sound to create tension. Other horror trailers dont include a happy introduction they just get straight into the horror aspect and show the victim being affected this is usually all done in fast paced editing in order to not reveal the whole film but to show enough exciting clips together that the audience want to know what happens next and then watch the film. Horror films tend to use both men and women but the women usually are the victim. Conventially horror film characters are wither couples or teenagers, couples because they are vulnerably and niave because they are supposedly smitten in love and teenagers because they are still young and havent matured so they are very niave ad vulnerable.
Conventially horror films use both digetic and non digetic music to create tension and this is usually the main suspence builder aslong as you have the right music with the right timed shots. Horror films also conventially include text they do this to break up the scenes and to tell more of the plot so its easier to understand it also means they dont have to reveal to much of the film and the text usually are questions or statements which mak the audience ask questions which means they are more likely to watch the film in order to answer the questions.
Summary of Target Audience:
The target audience for our horror teaser trailer is for teenagers and young adults around the ages of 16-25 we got these ages from our survey into similar products so we know they will be best suited for our trailer. Any younger age would struggle to understand the main focus of the ouija board, and could be easily scared and may suffer from nightmares or in the worst case senario may even be influenced by the trailer and try to re in act it which could result in disaster.
